#Seo website auditor how to#

In 2022, Google’s algorithm considers social media performance when ranking websites. Social media marketing has become a keystone tactic in most digital marketing strategies. Specifically, they will assess the quantity and quality of backlinks and reviews on third-party sites like the BBB.ĭuring the off-page SEO assessment, the auditor will also review the brand’s corresponding social media accounts. Step 5: Assess Off-Site Presence: Backlinks, Reviews, & Social Media PresenceĪt this stage, the auditor will assess the site’s off-site presence. Specifically, they’re looking for keywords that are relevant to the website, have a significant monthly search volume, and have a relatively low keyword difficulty score. Once the auditor understands the site’s current performance, they will conduct fresh keyword research to understand new areas of opportunities.

Step 4: Assess Keyword Performance & Conduct Fresh Keyword ResearchĪfter reviewing all of the aforementioned technical elements, a site audit will review the keywords and search queries the website is already performing for. HTTPS encrypts user data, an increasingly important privacy element Google’s algorithm puts significant emphasis on.

In 2022, having HTTPS (Hypertext Transfer Protocol Secure) is critical to ranking well in Google. Technical SEO in this context refers to a website’s crawlability and indexability. However, when conducting an audit we differentiate the two slightly. There is significant overlap between our Site Health and Technical SEO Assessments. When we audit a website, we create a comprehensive list of errors and then formulate a workback schedule to tackle the issues in priority sequence. Some of the most common (and highest priority issues) we assess are 4XX errors, 5XX errors, broken links, URL structure, duplicate content and page speed (especially mobile page speed). The first step in conducting a website audit is to review the website’s overall “health”, aka the number of issues a website has. While every digital marketing agency conducts audits differently, we use the following steps to ensure a thorough audit is conducted each and every time. With so many new variables included in Google’s evolving algorithm, a website audit is more necessary than ever. To better serve the rising demand for high-quality mobile websites, in 2022 Google will also penalize (or at the very least disregard) websites with poor mobile performance indicators. In order to organically rank well in Google, a website now needs to be relevant to the search query, demonstrate significant E-A-T (Experience, Authority, and Trustworthiness), and meet all of today’s technical and UX best practices. In fact, we’d argue it actually prioritizes quality over relevancy. Today, Google’s algorithm is significantly more complex and balances a website’s quality with its relevance to search queries. Gone are the days when ‘keyword relevancy’ was the only variable that affected rank. Google’s algorithm has evolved dramatically. Why Seo Audit is Important for Your Website

#Seo website auditor how to#

If you’d like more information on how we conduct SEO audits, including a downloadable SEO audit checklist, read our recent blog post, How to Conduct an eCommerce SEO Audit. Specifically, a site audit helps digital marketers isolate site errors, identify areas of opportunity, understand competitor strengths and weaknesses, conduct keyword research, and create a realistic workback schedule based on priority sequence.Ī comprehensive website audit should be carried out by any business interested in improving the quantity and quality of online traffic.Īt Pedestal Search, our SEO audits focus on three primary areas: on-page, off-page, and technical SEO.

For the same reasons an electrician wouldn’t start cutting wires without assessing a broken light switch, a digital marketer shouldn’t begin tinkering with meta data, content, and site architecture without conducting a website audit.Ī comprehensive website audit helps digital marketers (SEO specialists or otherwise) assess and analyze before resolving and remediating.